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Marketing
Why Free Offers? Free offers come in the form of many things, the most common being in the form of coupons. What this does is that it gives customers the chance to get... [view]
Audience Targeting in a Nutshell What is Audience Targeting? Audience targeting is designed to reach out to the consumers based on their interests and demographics. The ways that they are targeted vary, depending... [view]
Scheduling Across Your Media Mix Bottom Line: Brands get noticed when they optimize where their attention is being captured. Influencers leverage brand awareness to capitalize on their followers, the most efficient way possible.... [view]
What is Push-Pull? Push-Pull marketing is a source of marketing that uses two methods that will help with the acquisition of customers. These include: Push Method: Bringing your products to customers; businesses normally... [view]
Building Connecting Marketing Promoting
What is there to know about planning your social media calendar? During the digital age of social media booming and data sharing moving at record speeds, planning out your post calendar has many... [view]
Connecting Marketing
The History of Essential Market Research A Brief Timeline What is Market Research?● Process of determining whether or not a product or service is viable in the current timeperiod through research conducted directly... [view]
Why Customers Should Buy Your Product What is Value Proposition? Businesses make purchasing decisions on two key factors, price and value. By competing on price, you are lowering your return on investment (ROI).... [view]
Timeline of Market Research Quantitative Questionnaire Era – 1900s-1940s“Understanding the Masses”1920s, man named Daniel Starch theorized that advertising had to be seen, read, believed, remembered & acted upon in order to be considered... [view]
Branding
What is a Branding Guide? A rulebook that clarifies how an association introduces itself to the world through its logo, text style and shading choices, photography and much more. In a sense, it’s... [view]
What is Jargon? Jargon is ordinarily used in language during a specific informative setting and may not be known outside that unique situation. Using jargon when speaking with others outside the field causes... [view]
What is a Brand? Think of the Brand as a symbol that not only represents your products, but also represents how the public views the company as a whole. When it comes to... [view]
Designing
Your logo is not a brand. Brands and Logos commonly get mixed up, however, the brand is the customer’s experience with the entity, while the logo is the entity’s mark. Logos have many... [view]
Why Video Editing? Think of a video like an essay; after writing the first time around, you go back and edit in order to make the essay better and take out the bad... [view]
Building Connecting
Coaching: Social Distancing Edition What is Virtual Coaching? Coaches are experienced people who support a learner or client that are seeking to achieve apersonal or professional goal. The coach provides training and guidance... [view]
Connecting
What is Social Media Platforming? When it comes to reaching out to larger groups of people, social media platforms are looked upon as the most effective. In today’s day in age, almost everyone... [view]
From IRL to URL – The Power of Online Networking Evolution of Networking Over the years the existence of networking has gone through many substantial changes,that made networking more beneficial and readily available... [view]