Product Message Framework – How To Quit Using Jargon

How to Quit using Jargon - Trav Media Group - http://trav.media

Figuring out the message framework for your product? Let us show you how simplifying your product or service to your audience is the best way to convey your message quickly with one simple trick… Quit using Jargon!

What is the meaning of Jargon?

Jargon is ordinarily used in language during a specific informative setting and may not be known outside that unique situation. Using jargon when speaking with others outside the field causes confusion along with limiting the flow of conversation. This will waste the audience’s time along with hindering your ability to get your point across. By getting rid of jargon you will be able to communicate effectively.

4 Ways to Never Use Jargon Again

  1. Monitor How You Speak
    • Instead of using overthought and terms that are over people’s heads think about speaking with an ability to connect and communicate while relaxed
  2. Use Simpler Language
    • It may seem like everyone uses jargon, but mastering the art of simple language will deviate you among competitors.
  3. Only Use Words That Are in the Dictionary
    • People who use jargon make up words like “bouncebackability” and “recontextualizes” that are not in the dictionary. If there is no reference in the dictionary, then the word is unnecessary
  4. Use Examples
  5. Best way to tell stories is by using an example or anecdote; view keys to developing a story below
  6. Developing a story
    • Characters
      • All parties involved
    • Timeline
      • Amount of time taken for story period
    • Action
      • An act or behavior taken to yield a result
    • Problem
      • Limitation of intended result
    • Solution “Your Magic”
      • A product, service, or method that yields your intended result
    • Result
      • Intended mission or goal

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