What is Push-Pull?
Push-Pull marketing is a source of marketing that uses two methods that will help with the acquisition of customers.
These include:
- Push Method: Bringing your products to customers; businesses normally use this method when:
- New product is launched
- Operating in a niche market
- Direct advertising is needed
- Pull Method: This method focuses more on when customers know what they are looking for along with them searching for benefits themselves; this method is normally used when:
- User knows what he or she is looking for and
- Branding is of great importance
- Driven by quality, exclusivity, and culture
Examples of Push-Pull Strategies
- Online Push Strategies – Online deals that consist of strategic targeting that incorporates attractive graphics, video, and messaging tailored to a niche audience; driven by advertising costs
- Online Push Examples
- Direct advertising
- Direct sales
- Cold email
- Cold calling
- Door-to-door
- Pull Strategies – Viral and search (SEO) strategies that influence your ideal customer to accept your brand as a valid buying choice; driven by creative marketing
- Online Pull Strategy Examples
- Knowledge-based articles
- Current events
- Engaging Content (non-advertisement)
- Online Pull Platforms
- Listings
- Reviews
- Social Media
- Website (SEO)