Pushing for attention- Push vs Pull

What is Push-Pull?

Push-Pull marketing is a source of marketing that uses two methods that will help with the acquisition of customers.

These include:

1. Push Method: Bringing your products to customers; businesses normally use this method when:
   1. New product is launched 
   2. Operating in a niche market
   3. Direct advertising is needed
2. Pull Method: This method focuses more on when customers know what they are looking for along with them searching for benefits themselves; this method is normally used when:
   1. User knows what he or she is looking for and 
   2. Branding is of great importance
   3. Driven by quality, exclusivity, and culture

Examples of Push-Pull Strategies 

1. Online Push Strategies – Online deals that consist of strategic targeting that incorporates  attractive graphics, video, and messaging tailored to a niche audience; driven by advertising costs
2. Online Push Examples 
   1. Direct advertising
   2. Direct sales
      1. Cold email
      2. Cold calling
      3. Door-to-door
3. Pull Strategies – Viral and search (SEO) strategies that influence your ideal customer to accept your brand as a valid buying choice; driven by creative marketing
4. Online Pull Strategy Examples 
   1. Knowledge-based articles
   2. Current events
   3. Engaging Content (non-advertisement)
5. Online Pull Platforms
   1. Listings
   2. Reviews
   3. Social Media
   4. Website (SEO)